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Moonbeam

Web3 · Brand · Marketing 2025–2026
Head of Creative & Social Media

Led creative and social for Moonbeam Network — including the development of beamr, a brand mascot that bridges Moonbeam's technical capabilities and its human-centric vision.

beamr

beamr serves as the friendly face and energetic guide of Moonbeam. More than a character — a mascot, cheerleader, and symbol for the community. beamr personifies Moonbeam's mission: to inspire builders and support the creation of integrated, seamless Web3 experiences. beamr bridges the gap between Moonbeam's technical capabilities and its human-centric vision, helping demystify Web3 while encouraging builders, users, and the broader community to dream big and stay resilient.

Animated beamr mascot: a purple robot with a teal visor floatingStrip of four beamr robot scenes: on the moon, in a forest, in a club and in nature

Why I Build Series

A video series spotlighting projects and founders building on Moonbeam — written, directed, and produced end-to-end.

GLMillionaire

An onchain gaming tournament with a 1,000,000 GLMR prize pool. Fast-paced, fully decentralized, designed to reward both individual performance and leaderboard consistency. Ran August 21–28, 2025 with each player allowed five plays per day of Moondrop, a reflex-based web game built just for the tournament. Entry: 10 GLMR per round. Sign-up to scoring to payout, all onchain.

Who Wants to Be a GLMillionaire? Moonbeam campaign banner with the beamr robot and 1,000,000 GLMR prize
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