About · Sabs OS v1.0
Meet Sabrina.
Creative strategist and founder of Sabs' Labs. 15+ years across film, TV, Web3 and AI. Drag the windows around.
I started as a film kid. Video at the Chicago Academy for the Arts, then film directing at SVA in New York.
By sophomore year I was interning in post-production and working 40+ hours a week on top of school. Before I graduated, The Weinstein Company offered me a job.
Then LA. In 2015 I joined Pop TV, producing video, social and marketing for shows like Schitt's Creek, and brought home two Promax Bronze awards in 2017.
Agency life came next, then VP of Creative & Marketing roles at Budtender Awards and G4 Live, running brand, events and 40+ sponsorships at the same time.
Covid pulled me into NFTs. OpenSea created a role for me: I produced 13 events across 3 countries and worked with 42 NFT projects. Then OpenSea cut 75% of its staff, and I was part of that cut.
So I freelanced. Then DataHaven brought me in as Director of Creative & Marketing, where we grew X from 500 to 106K followers.
In 2026 I launched Sabs' Labs. When DataHaven shut down that spring, the lab became the whole job.
Every pivot taught me the same thing: the tools change, taste and community don't. That's what I bring to your brand.
- Kind
- Creative strategist, founder
- Version
- 15+ years, 10+ industries
- Made in
- Chicago
- Trained
- Chicago Academy for the Arts (Media Arts: Video); SVA NYC (BFA, Film Directing)
- Tattoos
- 21
- Off hours
- cooking, drawing, reading, board games, Disneyland, the beach
- Into
- Traveling, comics, coffee, gardening, new tech
Strategy
- Creative strategy
- Brand identity
- Art direction
- Go-to-market
- Partnerships
- Business & Product Development
AI
- AI workflow design
- Content automation
- AI image + video
Content + Community
- Content strategy
- Social
- Community growth
- Web3
- Newsletters
Make
- Video + post
- Web design
- Event production
- Graphic design
Favorite films, A to Z:
- 8½
- 300
- Amélie
- American Beauty
- Beetlejuice
- Bonnie and Clyde
- Broken Flowers
- Casablanca
- Cléo from 5 to 7
- Dead Man
- The Discreet Charm of the Bourgeoisie
- Donnie Darko
- Everything Everywhere All at Once
- Inside Out
- La Haine
- Magnolia
- Marie Antoinette
- Moonstruck
- Moulin Rouge!
- Napoleon Dynamite
- The Night of the Hunter
- Only Lovers Left Alive
- Pan's Labyrinth
- Past Lives
- Ponyo
- Rashomon
- Three Colors: Blue
- Who Framed Roger Rabbit
- A Woman Under the Influence
- Name
- Oona Moo
- Adopted
- December 2022
- Breed
- American bully, pit, shar-pei, Frenchie
- Title
- Chief Morale Officer
- Status
- Probably napping
Need a creative partner who's done this before?
Strategy, brand, content, AI workflows and community, from someone who's shipped it at Pop TV, OpenSea and DataHaven. Senior-level and hands-on, no hand-offs.
