DataHaven
Built and ran end-to-end creative, social, and events for a decentralized data network, using AI-powered workflows that replaced an external agency. I grew X organically from a few hundred followers to 106K+ and 12M+ impressions, produced 3 international events and a hackathon remotely, and saved the company $15K/month by bringing design and asset production in-house. I built the brand lore and directed all brand content, from videos and livestreams to social across Instagram, YouTube, Threads, X, and LinkedIn.
Camp Haven
DataHaven's official activation campaign for users to qualify for the token airdrop. Quest activities including daily check-ins, referrals, education and content creation. Built to teach decentralized data ownership, stress-test the AI-focused storage platform, and build a vibrant early community of contributors.
AI Assets
Created DataHaven's brand assets using multiple AI programs — characters, world-building, and animations produced at agency-quality without an agency.
