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Verdant Distribution

Cannabis · Distribution · Marketing 2018
Marketing Account Manager & Graphics Producer

Managed marketing, social media, graphics, and photo production for Verdant Distribution, a licensed California cannabis distributor moving product from cultivators to dispensaries. Created a bracket contest that ran inside partner dispensaries, with winners awarded a variety of products, and designed the Verdant-branded bracket poster that put @verdantdistro in front of the budtenders who recommend product every day.

Verdant Distribution social banner

The Bracket Contest

Dispensary teams filled out the Verdant bracket for a shot at product prizes, turning a distributor most shoppers never see into a name budtenders talked about.

Dispensary team holding the Verdant Distribution bracket poster Budtenders holding the Verdant bracket at a dispensary counter MedMen team holding the Verdant Distribution bracket

Social Graphics

Founder spotlights, quote cards, and educational posts that gave a behind-the-scenes distributor a face and a point of view on LinkedIn, Facebook, Instagram, and Twitter.

Quote card: Brian Blatz, President and CEO, on local licensing Legal map of cannabis by state 5 Facts About Cannabis infographic with the founders Happy 4/20 post from the Verdant founders Founder graphic for Nick Rinella Founder graphic for Brian W. Blatz

Quote Series

A recurring series of templated quote and stat cards in the Verdant palette, pairing industry voices, research, and news with sources to position the brand as an informed, compliance-first operator.

Compliance rate stat card via Forbes Quote card: Cynthia Nixon Quote card: Woody Harrelson Quote card: Bruce Barcott via Leafly Quote card: Leslie Bocskor Quote card: Nancy Pelosi Quote card: Bethany Gomez, Brightfield Group Quote card: Senator Cory Booker Quote card: Melissa Etheridge Quote card: Staci Gruber, Harvard Medical School Stat card: 2018 Cannabis Price Index Quote card via USA Today

Team Photography

Produced the founder portraits and lifestyle shoot that fed the social graphics above.

Portrait of Verdant President and CEO Brian Blatz Verdant team member smiling from the driver's seat of a delivery van Headshot of Nick Rinella

Brand Graphics

Explainer graphic showing where Verdant sits in the supply chain, from cultivators to licensed dispensaries.

Verdant Distribution supply chain graphic: cultivators to Verdant to licensed dispensaries
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