Philter Labs

Brand · Email · Community 2024–Present

Consultant: Marketing Campaign Strategy & Design, Copywriter, Community Manager

Advising the executive team on marketing, community, and business strategies. Designing and writing email campaigns. Social media copy. Customer service and community building. Creating and managing the affiliate program. UGC content and creator management.

Email Design

A selection of Philter email campaigns I designed and wrote, shown here as an inbox.

Philter Labs21 messages

Social Media

Carousels and short-form video for Philter, built for Instagram. Swipe or click through the carousels; tap a reel to unmute.

Carousels

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PHREND carousel: Let's be honest, your DIY sploof isn't doing what you think

PHREND carousel: toilet roll plus dryer sheets equals odor masking, not filtration

Meet PHREND: engineered air filtration, 5 stages, patented Zero-5

PHREND lab tested: 99.75% of particulates captured, with a Zero-5 microfiltration diagram

PHREND feel test: zero back pressure on the exhale. Breathe out exactly like you normally would

PHREND: 200K+ sold, 10K+ 5-star reviews. This is the real thing. Shop PHREND

shopphilter Personal filtration that respects the air we share.

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Philter carousel 1 of 6: The air we share isn't a personal choice. Two friends at a backyard barbecue

Philter carousel 2 of 6: Smoking or vaping is your call. The air everyone else breathes isn't.

Philter carousel 3 of 6: Consumption moved indoors. The responsibility moved with it. Woman taking a mirror selfie holding a Philter

Philter carousel 4 of 6: Opening a window doesn't filter anything. Neither does a DIY sploof.

Philter carousel 5 of 6: PHREND turns your exhale into clean, odorless air. 99.75% of particles filtered

Philter carousel 6 of 6: That's not a compromise. That's a green flag. Hand holding a Philter on an airport tarmac

shopphilter Clean air is a shared responsibility.

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Philter: Join our mission. Learn more at philtertech.com

shopphilter Why we built personal air filtration.

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Philter how it works: What happens inside your Philter. Hand pulling a Philter from a jeans pocket

Philter how it works: You exhale in. Clean, odorless air comes out. No fog, no smell, no cloud

Philter how it works: 5 stages of micro-filtration, with a cutaway diagram

Philter how it works: It captures 99.75% of particulates down to 0.3 microns

Philter how it works: Engineered for a natural exhale. It shouldn't feel like work. A bulldog sniffing a Philter

Philter how it works: Your cloud. Your call. Woman using a Philter on a pool float

shopphilter Filtration you can take anywhere.

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On set with Philter

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Filter the moment

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Respect the air

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Meet your PHREND

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Clean air, anywhere

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Philter in action

The Harold Lloyd Estate