OpenSea
Marketing Manager, Copywriter, Creator Strategist, Curator, Community Manager
Marketing Lead & Copywriter for 42 NFT project launches. NFT Curator for events and social media. Creator Strategist, branded merchandise Creative Director, and Community Manager during OpenSea's peak. Worked directly with artists and project teams to shape their go-to-market and community programs.
- Created multiple creator playbooks that the company still uses internally.
- Conducted 1:1 chats with 200+ creators, building and maintaining creator loyalty.
- Wrote and shipped daily community communications across Twitter and Discord — creator interviews, drop announcements, and reactive cultural commentary.
NFT Drops
Every OpenSea drop I helped bring to market — from marquee collections to the Audio Galleries artist series.
Nov 2, 2023Parin Heidari· Audio GalleriesOct 27, 2023Monster Party · Dave Van PattenOct 26, 2023Particle InkOct 19, 2023Jimenna· Audio GalleriesOct 12, 2023Logik· Audio GalleriesSep 28, 2023Ricardo Cavolo· Audio GalleriesSep 27, 2023WAGMI GamesSep 26, 2023Sunflower Land BudsSep 21, 2023Stephen Bliss· Audio GalleriesSep 7, 2023Diary by Vinnie HagerAug 30, 2023ZTXAug 28, 2023ON-CHAIN SUMMERAug 4, 2023FWB x OpenSea (Dustin Yellin)Aug 3, 2023Gavin Meeler· Audio GalleriesJul 20, 2023Crixtover· Audio GalleriesJul 18, 2023Creature World x Arbitrum Free DropJul 13, 2023Adi Spiegelman· Audio GalleriesJun 23, 2023Karen Jerzyk· Audio GalleriesJun 16, 2023Arina BB· Audio GalleriesMay 31, 2023GrapesMay 26, 2023Sarah Script Generative· Audio GalleriesMay 25, 2023Taylor Might Generative Open EditionMay 24, 2023Craig Redman DropMay 22, 2023Star SymphonyMay 18, 2023Invisible Friends ToyMay 12, 2023Mingle by MemsMay 9, 2023Jeremy Cowart AurasMay 4, 2023Philip Colbert (Generative Flowers)· Audio GalleriesApr 28, 2023Stephy Fung· Audio GalleriesApr 21, 2023Bull Market Girlfriends · KrisK· Audio GalleriesApr 11, 2023Buscando AmericaApr 6, 2023Nyla Hayes· Audio GalleriesMar 31, 2023Amber Vittoria· Audio GalleriesMar 30, 2023Gabe Weis Open EditionMar 28, 2023Lazy Lions—Rust· Audio GalleriesSep 22, 2022OMGKirby x Channel Tres
Events
Produced and curated OpenSea's flagship in-person moments — gallery openings, listening parties, after-parties, and community activations across Art Basel, ETH Denver, FWB Fest, and beyond.
- DoodlePutt — Miami Art Basel, 2022 →
- MonkeSea — Lisbon, 2022
- Friends of OpenSea — LA, 2022 →
- FWB x OpenSea — 2022 & 2023 →
- Pride Perspectives Gallery — NYC, 2023 →
- W3FC — 2023 →
- Online events including Discord Listening Parties and Fireside Chats with artists
Merch
Branded merchandise creative direction — stickers, hats, and physical goods designed to extend OpenSea's brand into the IRL community.
