Lupus LA
Director, Casting & Producer · Campaign Creator
Directed, cast, and produced this awareness ad for Lupus LA, a non-profit dedicated to finding the causes of and a cure for lupus while providing support and hope to those who live with it. Created the campaign concept, "Your Journey, Our Fight," which ran across the ad film, with a voiceover by Toni Braxton, plus a series of photos and images used throughout their website, lupusla.org.
Campaign Ad · "Your Journey, Our Fight" · Voiceover by Toni Braxton
Behind the Scenes · On set
